Pardot is the next step in marketing automation. Pardot works by tracking interactions with your marketing material (banner ad clicks, website visits, etc.) and nurturing those visitors into leads that can be given to your sales representatives. This results in your representatives spending less time working on dead-end leads, and more time on leads that have already expressed interest. Find out how we can setup the Pardot platform and work with you to determine what automation should be done prior to a sales representative receiving a lead.